Crestliner is a well-known brand in the boating industry, recognized for its high-quality boats and strong reputation. The company has a long history that dates back to the early 1900s when it first began manufacturing boats in Sterling, Illinois. The story of Crestliner begins with founder William Moroney, who was born in Ireland and immigrated to the United States at a young age. In 1907, he founded Moroney Boat Works in Rockford, Illinois, where he built wooden rowboats and canoes. However, as demand for motorized boats grew, Moroney saw an opportunity to expand his business by building motorboats. In 1946, Moroney moved his boatbuilding operation from Rockford to Sterling due to its proximity to both the Mississippi River and Lake Michigan. This strategic move allowed for easier transportation of materials and access to larger bodies of water for testing purposes. With this move came a new name – Crestliner – inspired by the impressive crest-like waves created by their innovative hull design. The first Crestliner boat rolled off the production line in 1946 - a sleek aluminum outboard called "the Silvercrest." As Crestliner gained popularity among recreational boaters on lakes and rivers across America during the post-World War II economic boom years; it quickly became clear that there was much more potential than just building small fishing boats. By shifting focus from wood construction methods towards aluminum fabrication techniques proven successful during wartime aircraft production efforts; they could create lighter weight vessels without sacrificing strength or durability - especially important when powering over rough waters or navigating through rapids. Crestliner's models soon grew larger with added features like helm consoles which provided protection from wind & rain while allowing easy access & control from behind windshields (a significant safety improvement over exposed tiller steering). In addition to expanding their product line into bigger fishing boats such as cabin cruisers; another pivotal moment occurred in 1949 when Crestliner introduced their first line of pleasure craft. This new focus on luxury and comfort helped to further establish the brand as a leader in the recreational boating industry. In the following decades, Crestliner continued to innovate and set new standards for boat design and construction techniques. In 1957, they were one of the first manufacturers to use welded-in foam flotation instead of wood or cork insulation, making their boats even more buoyant and safe. By the mid-1960s, Crestliner was producing over 100 models, ranging from fishing boats to cruisers, all with unique designs and features that catered to different types of boaters. The company also expanded its operations by opening a second plant in Little Falls, Minnesota. However, like many companies during this time period, Crestliner faced financial challenges due to rising material costs and competition from other boat manufacturers. In 1971, it was acquired by Outboard Marine Corporation (OMC), which provided much-needed stability and resources for growth. Under OMC's ownership, Crestliner continued its tradition of innovation with developments such as using fiberglass-reinforced plastic transoms instead of wood - creating stronger hulls while reducing maintenance needs & increasing overall longevity for owners. Throughout the 1980s and early 1990s; technology advancements contributed greatly towards improving productivity & efficiency at both plants; allowing them to produce record numbers while maintaining high-quality levels customers expected from this top-tier brand. Sadly though after facing bankruptcy issues within OMC; Brunswick Corporation purchased outboard motor assets including Evinrude/Johnson brands but not necessarily all related production facilities circa February '2001.' As part of these changes came another significant milestone: moving all production back under one roof at Sterling headquarters - consolidating operations into an ultra-modern facility now capable of meeting growing demand without sacrificing quality control processes essential towards ensuring customer satisfaction remains high! Today's Crestliner remains as one of the world's most respected aluminum boat manufacturers, with a wide range of models catering to various recreational boating needs. From fishing boats to pontoons and everything in between, they continue to innovate and push the boundaries of what is possible in boat design. The brand has also stayed true to its roots in Sterling, Illinois, where it all began. The city still serves as the hub for Crestliner's operations, with over 400 employees working at the state-of-the-art facility. In conclusion, Crestliner's history in Sterling, Illinois has been one of constant evolution and innovation. From humble beginnings building wooden rowboats to becoming a leading manufacturer of high-quality aluminum boats used by recreational boaters worldwide; this company continues to make waves in the industry through its commitment to excellence and dedication towards meeting customers' changing needs. And though ownership may have changed hands throughout its existence; one thing remains constant - Crestliner will always be synonymous with quality craftsmanship & unmatched performance on waterways everywhere!

Crestliner is an iconic brand in the boating industry, known for its high-quality fishing and recreational boats. Founded in 1946 by a group of Minnesota businessmen, Crestliner has built a reputation for producing durable and reliable vessels that can withstand even the toughest conditions on the water. From humble beginnings to becoming one of the leading boat manufacturers in North America, Crestliner's success story is rooted in its commitment to innovation, craftsmanship, and customer satisfaction. The company's passion for building superior boats has driven it to continuously push boundaries and set new standards in the industry. One of Crestliner's defining characteristics is its dedication to quality. Every boat that leaves their factory undergoes rigorous testing procedures to ensure it meets their stringent standards. This attention to detail has earned them numerous awards and certifications over the years, including being recognized as a "Top Manufacturer" by Boating Industry magazine multiple times. Crestliner offers a wide range of models designed for different purposes such as fishing, water sports, cruising or simply spending time with family and friends on the water. Each model boasts unique features tailored towards specific needs while still maintaining Crestliner's signature durability. For avid anglers looking for top-of-the-line fishing boats, Crestliner's line-up includes both aluminum and fiberglass options with various layouts catered towards different techniques like trolling or casting. These models are equipped with specialized features such as livewells, rod storage compartments, fish finders, and trolling motors making them ideal for serious fishermen who demand nothing but excellence from their equipment. But Crestliner isn't just limited to fishing boats; they also offer versatile pontoons perfect for those seeking leisurely cruises or watersports activities like tubing or skiing. These pontoons are available in multiple sizes with spacious seating arrangements providing ample room for family fun out on the water. One notable feature across all Crestliner models is their fully welded aluminum hulls which provide unmatched strength and durability. This construction method, along with their use of marine-grade materials, ensures that Crestliner boats can handle rough waters without compromising on performance or safety. Another aspect that sets Crestliner apart from its competitors is its commitment to constant innovation. The company invests heavily in research and development to enhance the boating experience for its customers continually. One example of this is their patented hull design called the "SureMount Gunnel System." It allows anglers to easily mount accessories like rod holders, cup holders, or electronics onto a track system integrated into the boat's gunwales. In addition to their focus on product innovation, Crestliner also prioritizes environmental sustainability in their manufacturing processes. They have implemented several initiatives such as using recycled aluminum in production and reducing waste through efficient material usage. Crestliner has also made strides towards enhancing the overall customer experience by providing exceptional after-sales service and support. Their extensive dealer network across North America ensures that customers can easily find assistance when needed. The brand's dedication to quality has not gone unnoticed by boat enthusiasts worldwide. In 2018, Crestliner was acquired by Brunswick Corporation – one of the world's leading recreational marine companies – further solidifying its position as an industry leader. In recent years, Crestliner has expanded its reach beyond North America into international markets such as Australia and South Africa while continuing to grow domestically with new models being introduced regularly. These efforts have allowed more people around the globe to experience what makes a Crestliner boat truly special. In conclusion, over seven decades since its inception, Crestline

Crestliner is a well-known boat manufacturing company that has been operating in Sterling, Illinois for over 70 years. The company was founded in 1946 by Richard Tetzlaff and Willis Duane Smith as the Aluminum Boat Company. Initially, the company operated out of an old cheese factory on the outskirts of Sterling. They started by producing small aluminum fishing boats using surplus aircraft-grade aluminum from World War II. These boats quickly gained popularity among local fishermen due to their lightweight and durable construction. In 1953, the company changed its name to Crestliner after introducing a new model with a distinctive crest-shaped bow design. This unique feature helped differentiate their boats from other manufacturers and became a signature element of all Crestliner models. As demand for their products grew, Crestliner expanded its operations and moved to a larger facility in downtown Sterling. By the end of the decade, they were producing over 2,000 boats per year and had become one of the top boat manufacturers in Illinois. In 1961, Crestliner introduced its first fiberglass boat model called "The Viking." It was well-received by customers and marked an important shift towards more modern materials in boat construction. Throughout the following decades, Crestliner continued to innovate and expand its product line while maintaining its commitment to quality craftsmanship. In 1975, they added pontoon boats to their lineup which opened up new market opportunities for recreational boating enthusiasts. In 1991, Brunswick Corporation acquired Crestliner as part of their expansion into marine leisure products. Under Brunswick's ownership, Crestliner continued to grow while staying true to its roots as a family-owned business with strong ties to Sterling community. Today, Crestliner operates out of a state-of-the-art production facility covering over half-million square feet in Sterling Industrial Park East. Their extensive product range includes deep-v hulls for fishing enthusiasts as well as luxurious pontoons designed for relaxing on open water. Crestliner has a strong reputation for producing high-quality boats that are built to withstand the rigors of waterways, making them a popular choice among boaters across North America. The company's success can be attributed to their constant dedication to innovation, quality, and customer satisfaction. As they continue to grow and evolve, Crestliner remains committed to their roots in Sterling and the community that has supported them for over 70 years.

Sterling, Illinois is a small city located in Whiteside County in the northwestern region of Illinois. It has a population of approximately 15,000 people and covers an area of 5.18 square miles. The city was founded in 1834 by Hezekiah Brink and was named after the major river that runs through it, the Rock River. The history of Sterling dates back to the early 19th century when European settlers began arriving in search of fertile land for farming and trade opportunities along the Rock River. The first permanent settler was Samuel Lawrence who built a log cabin near what is now known as Lawrence Park. In 1839, Sterling officially became a town and continued to grow with the establishment of businesses such as sawmills, flour mills, and blacksmith shops. One significant event that shaped Sterling's growth was its location on the Chicago & Northwestern Railway line in 1856. This led to an influx of new residents and businesses into the city, making it an important transportation hub for agricultural produce from surrounding farms. By the late 1800s, Sterling had become one of Illinois' leading centers for agriculture and manufacturing industries. Today, Sterling still maintains its status as an essential industrial center with companies like Wahl Clipper Corporation (a manufacturer of grooming products), Astec Industries (a construction equipment company), and Logan Coach Trailers (a producer of horse trailers) all headquartered within its borders. Aside from its economic significance, Sterling also boasts rich cultural heritage evident in its well-preserved historic buildings such as Victorian mansions along Fourth Street which date back to the late 1800s. These structures are listed on National Register Historic Places program that recognizes historically significant places across America. In terms of education, residents have access to quality public schools provided by two school districts serving different parts: District #5 serves those living east while District #1 caters for those westwards. The city is also home to the Sauk Valley Community College, which offers a wide range of associate degrees and certificate programs. Sterling's economy thrives on both its industrial and agricultural sectors. The fertile land along the Rock River continues to support various farming activities such as corn, soybeans, wheat, and dairy production. Additionally, the city has a vibrant retail sector with locally owned stores and restaurants that contribute to its economic growth. One of Sterling's most significant attractions is its many parks and recreational areas that offer residents opportunities for outdoor activities such as boating, fishing, hiking, and picnicking. One notable park is Sinnissippi Park which covers an area of 20 acres along the riverfront with amenities like playgrounds, walking paths, picnic shelters among others. The community in Sterling is close-knit with strong ties to agriculture-based traditions evident in events like the annual Whiteside County Fair held every August for over 140 years now. Other festivals include Fiesta Days (June), Blues & BBQ Festival (July), Christmas Walk (December) among others. In terms of transportation infrastructure within the city limits; Interstate 88 runs just south while Illinois Route 40 passes through it connecting Northwest Illinois region. For air travel enthusiasts; Quad City International Airport located less than an hour away provides easy access to major cities across America. Moreover; Sterling has a well-established healthcare system led by two hospitals: CGH Medical Center providing acute care services plus mental health facility - Northland Community Health Center specializing in behavioral health treatments including substance abuse recovery programs aimed at helping individuals struggling with addiction issues. In conclusion; Sterling may be small but packs much more than meets the eye from rich history reflected in Victorian mansions dotting Fourth Street to bustling industries supported by fertile farmlands along Rock River's banks plus everything else you'd expect from a thriving Midwestern town- making it one perfect place where people can live work & play.

Crestliner is an iconic American brand that has been a leader in the boating industry for over 70 years. Founded in 1946, Crestliner has a rich history of innovation, quality craftsmanship, and dedication to providing customers with exceptional boating experiences. The story of Crestliner begins in Little Falls, Minnesota, where brothers Dave and Roger Wickman started out building wooden boats under the name Lund Boat Company. In 1952, they launched their first aluminum boat under the newly created brand Crestliner. This marked the beginning of a new era for the company as they expanded their product line to include both aluminum and fiberglass boats. In its early years, Crestliner quickly gained recognition for its high-quality construction and superior design. The Wickman brothers were passionate about creating durable and reliable boats that could withstand rough waters while also being comfortable for recreational use. Their attention to detail and commitment to using only top-of-the-line materials set them apart from other manufacturers at the time. One of Crestliner's most significant innovations came in 1957 when they introduced all-welded aluminum hulls into their production process. This revolutionary technique eliminated rivets from boat construction, making it stronger and more durable than ever before. This breakthrough technology was quickly adopted by other boat manufacturers worldwide. As demand for their products grew throughout the 1960s and '70s, Crestliner continued to expand its product offerings with new models such as sailboats, canoes, runabouts, cruisers, houseboats, fishing boats – including one model designed specifically for bass fishing – jet skis (in partnership with Bombardier), pontoon boats (through acquisition of Lowe Boats), deck boats (acquired through Glastron Industries purchase) as well as kayaks (acquired through Pelican International purchase). Throughout this period of growth and diversification into various categories within recreational boating, Crestliner remained committed to its core values of quality, craftsmanship, and innovation. In the 1980s and '90s, Crestliner continued to push the boundaries of boat design with advancements in hull construction and interior layout. They also expanded their presence outside of North America by establishing international dealerships in Europe, Asia, Australia, and South America. Crestliner faced a significant challenge in the early 2000s when competition from foreign manufacturers intensified. To stay ahead of the game, they invested heavily in research and development while also modernizing their production methods to increase efficiency. In 2011 Crestliner joined forces with Brunswick Corporation – one of the world's largest marine companies – as part of an acquisition that helped bolster capital investment capabilities for product development. Today, Crestliner continues to be at the forefront of boat design with its state-of-the-art manufacturing techniques and commitment to producing top-quality boats. The company has recently introduced several new models featuring advanced features such as SureMount Gunnel System (a gunwale accessory system), HMX Performance Strakes (for improved handling and stability), Tapered Tube Technology (to reduce drag), Tru-V 17 Degree Deadrise V-Hull Design (improved performance on choppy waters) among many other innovations designed specifically for freshwater fishing or recreational boating enthusiasts. Furthermore, the brand has embraced digital technology by offering interactive tools like virtual tours on its website where potential buyers can explore various models' interiors before making a purchase decision. This level of customer engagement is reflective not only through Crestliner's online platform but also across social media channels where it actively engages with current customers while targeting new ones using visually engaging content related to boating lifestyle or specific products users might be interested in exploring further. In addition to technological advancements, Crestliner remains committed to sustainability practices within the marine industry. The company has implemented multiple initiatives aimed at reducing waste generation throughout all stages of production processes while also using sustainable materials such as aluminum and responsibly sourced wood. Crestliner's success can be attributed to its unwavering commitment to innovation, quality, and customer satisfaction. The brand remains true to its roots of being a family-owned business despite joining forces with Brunswick Corporation in 2011. Its dedication to providing customers with the best possible boating experience continues to drive the company forward, making it one of the most trusted brands in recreational boating. In conclusion, Crestliner has come a long way since its humble beginnings in Little Falls, Minnesota. From wooden boats to state-of-the-art aluminum and fiberglass models, Crestliner has continuously evolved over the years while staying true to its core values. With over 70 years of history behind them, Crestliner is poised for an even brighter future as they continue to innovate and provide customers with top-quality boats that are built for adventure on the water.

and legacy Crestliner is a well-known brand in the boating industry with a rich history and strong legacy. The company was founded in 1946 by James Borchert, who wanted to create high-quality boats that were both functional and durable. The first Crestliner boat was built in Little Falls, Minnesota and it quickly gained popularity among fishermen for its sturdy construction and reliable performance. In 1951, Crestliner introduced the "Cadillac" of aluminum fishing boats, known as the Sportfisherman model. This boat featured a V-hull design that provided better stability and maneuverability on rough waters. Throughout the 1950s and 1960s, Crestliner continued to innovate with new models such as the Deluxe Runabout with its sleek design and powerful engines. They also expanded their product line to include pontoon boats, which became increasingly popular for leisure activities like cruising on lakes. In the 1970s, Crestliner was acquired by Outboard Marine Corporation (OMC), one of the largest manufacturers of marine products at the time. This acquisition provided Crestliner with more resources for research and development, leading to further advancements in boat design and technology. Under OMC's ownership, Crestliner continued to expand its product offerings into larger vessels such as fiberglass cruisers and sailboats. However, they never strayed from their roots of producing high-quality aluminum fishing boats. In 1993, Brunswick Corporation purchased OMC's assets including Crestliner. Brunswick's extensive resources enabled them to invest heavily in research & development resulting in innovative features like welded deep-V hulls for improved performance on choppy waters. Today, Crestliner is part of Brunswick’s Freshwater Boat Group along with other iconic brands like Lund Boats and Harris Pontoons. This has allowed them access to advanced technologies like CAD/CAM software for precise manufacturing processes that result in stronger yet lighter weight boats than ever before. Crestliner's legacy is built on a commitment to quality, durability, and performance. Their boats are still manufactured in Little Falls, Minnesota where it all began over 70 years ago. They continue to be a popular choice among fishermen and boating enthusiasts alike for their reliable craftsmanship and innovative designs. In addition to producing high-quality boats, Crestliner also gives back to the community through partnerships with organizations like Take Me FishingTM which aims to promote recreational fishing and conservation efforts. This dedication to both customers and the environment showcases Crestliner's values as a company. Overall, Crestliner has established itself as one of the top brands in the boating industry with a strong history of innovation and an unwavering commitment to providing exceptional products for its customers. Its legacy continues today as they strive towards creating even more advanced and versatile boats that cater to the evolving needs of boaters worldwide.

Sterling, Illinois is a small but vibrant city located in the northwestern part of the state. With a population of around 15,000, it may not be one of the largest cities in Illinois, but its rich history and strong community spirit make it a special place to call home. The area where Sterling now stands was originally inhabited by Native American tribes such as the Sauk and Fox. Their presence can still be seen today in local landmarks like Hennepin Canal Parkway State Park and Sinnissippi Mounds. In the early 19th century, European settlers arrived in this region attracted by fertile land for farming and abundant water resources from nearby Rock River. One of these early settlers was Hezekiah Brink who established himself on what is now known as "Brink's Corners," which eventually became the town of Sterling. The town continued to grow slowly until 1855 when Isaac Dillon donated land for a railroad junction that would connect Chicago with Galena, Illinois. This led to an influx of new residents and businesses into Sterling, making it an important transportation hub for agriculture products. By 1867, Sterling had become incorporated as a city with Henry Wadsworth Longfellow’s poem “Evangeline” being chosen as its official motto: “Westward from Vinland winds our way; And just before us lies our day.” The coming years saw significant growth as more industries were established including flour mills, foundries, lumber yards and grain elevators. One notable event that took place during this time was the Great Fire of 1871 which devastated much of downtown Sterling. However, thanks to quick action from citizens and neighboring towns providing aid with firefighting equipment and supplies; most buildings were rebuilt within months. The early 20th century brought about even more changes for Sterling with advancements in technology leading to increased industrialization. Companies such as National Manufacturing Company (now Northwestern Steel & Wire) and the Sterling Steel Casting Company became major employers in the area, providing jobs for many residents. In 1908, Sterling became home to one of the first Lincoln Highway Association monuments. The Lincoln Highway was America's first transcontinental highway stretching from New York City to San Francisco. This monument still stands today on East Third Street and serves as a reminder of Sterling's historical significance as a transportation hub. The city also played an important role during World War II with companies like General Electric and Northwestern Steel & Wire producing materials for the war effort. The community came together to support soldiers through various initiatives such as Victory Gardens and scrap metal drives. As time went on, Sterling continued to evolve with new developments such as the creation of Sinnissippi Golf Course in 1922, which is now listed on the National Register of Historic Places. In addition, Rock River Dam was constructed in 1934 by President Franklin D. Roosevelt’s Civil Works Administration (CWA), providing power generation and flood control for the region. Today, Sterling remains a thriving community with a strong economy supported by various industries including manufacturing, healthcare services, agriculture production and retail businesses. It has also been recognized nationally for its outstanding quality of life being named one of America's Best Small Cities by Site Selection Magazine in 2019. The city continues to honor its past while looking towards the future with ongoing preservation projects such as restoring historic buildings downtown and revitalizing neighborhoods through urban renewal programs. Sterling is also known for its tight-knit community where people come together to celebrate events like Summer Splash Festival or enjoy outdoor activities at Centennial Park or Hoover Park which feature walking trails along beautiful Rock Riverfront scenery. In conclusion, Sterling may be a small city but it has left an indelible mark on Illinois history through its contributions in industry development, transportation advancements and community spirit. Its resilience through challenges like fires or economic downturns speaks volumes about its character and its residents. As the city continues to grow and progress, it will always hold on to its rich history and small-town charm that make it a truly special place in Illinois.

Sterling, Illinois is a city located in northwestern Illinois along the Rock River. It was originally inhabited by Native American tribes including the Sauk and Fox before European settlers arrived in the early 19th century. The first permanent settler in what would become Sterling was Hezekiah Brink, who established a trading post on the banks of the Rock River in 1834. The area soon attracted more settlers, and by 1836, it had enough population to be officially recognized as a town. In its early years, Sterling was primarily an agricultural community with farming and milling as its main industries. The arrival of the railroad in 1855 brought new economic opportunities for the town and spurred growth and development. By the late 1800s, Sterling had become a thriving industrial center with factories producing farm implements, stoves, wagons, carriages, furniture, bricks and pottery. The city also became known for its vibrant downtown district filled with shops and businesses catering to local residents. In addition to industry and commerce, Sterling also had a strong cultural scene during this time period. It was home to several theaters that hosted traveling shows from Chicago or New York City. The Vaudeville Theater (later named Strand Theatre) opened in 1913 and quickly became one of Sterling's most popular entertainment venues. During World War II ,Sterling played an important role in supporting the war effort through production at local factories such as Northwestern Steel & Wire Co., which produced wire rope used for military equipment. After the war ended ,the city continued to grow economically with many new industries establishing themselves here . Today,Sterling remains an important industrial hub but has diversified its economy with healthcare facilities ,educational institutions,and tourism playing significant roles .The downtown area has undergone revitalization efforts resulting in new restaurants,boutiques,and art galleries adding vibrancy to this historic district . Some notable events that have occurred throughout Sterling's history include the Great Flood of 1937, which caused significant damage to the city and forced many residents to evacuate. The flood spurred the construction of a levee system along the Rock River that continues to protect Sterling from flooding today. In 1965, Sterling became home to Wahl Clipper Corporation, known for its production of hair clippers and grooming products. The company remains one of Sterling's largest employers and has been recognized as an important contributor to the local economy. Sterling is also notable for being the birthplace of Ronald Reagan, who was born in Tampico just outside of Sterling in 1911. Today, visitors can visit his childhood home and a museum dedicated to his life and presidency. Overall, Sterling's history is characterized by its resilience and adaptability in response to economic changes over time. From its humble beginnings as a small trading post on the banks of the Rock River, it has grown into a thriving city with a rich cultural heritage that continues to attract visitors from all over.

Crestliner is a well-known brand in the boating industry, but not many people know about its rich history and deep roots in Sterling, Illinois. The story of Crestliner began over 75 years ago and has since become an integral part of the community's identity. The early beginnings of Crestliner date back to 1946 when two friends, Bob Looper and Gene Evanson, decided to start their own boat building company. They had both previously worked at another boat manufacturing plant but saw potential for something greater. With a shared vision and determination, they set out to create high-quality aluminum boats that would revolutionize the industry. They chose Sterling as the location for their new venture due to its proximity to the Rock River – a prime location for boating enthusiasts. The city also provided easy access to raw materials such as aluminum from nearby factories. In its first year of operation, Crestliner produced only seven boats – all hand-built by Looper and Evanson themselves. However, demand quickly grew as word spread about the exceptional craftsmanship and durability of their boats. By 1950, Crestliner was producing over 500 boats per year with a team of skilled employees who were passionate about their work. One major factor that contributed to Crestliner's success was its use of aluminum in boat construction at a time when most manufacturers used wood or steel. Aluminum proved to be more lightweight yet sturdy material that made it easier for boaters to transport and maneuver on water bodies. This innovative approach caught on quickly within the industry, leading many other companies to follow suit. In addition to using cutting-edge materials, Crestliner also implemented advanced design techniques into their production process. This resulted in sleeker designs with improved performance capabilities – making them highly sought after by avid anglers and recreational boaters alike. As business continued booming throughout the decades, so did technological advancements within Crestliner's operations. In 1975 they introduced the first fully welded aluminum boat, which was a game-changer in terms of durability and longevity. This new construction method eliminated rivets that were prone to corrosion and leaks, making Crestliner boats virtually maintenance-free. As Crestliner's reputation for top-quality boats grew, so did its production capabilities. In 1985 they opened a second manufacturing plant in Little Falls, Minnesota – expanding their reach into the Midwest market. The company continued to evolve with changing times and consumer demands. In 1996 they introduced their popular Fish Hawk series – specifically designed for serious anglers looking for optimum performance on the water. The success of this line solidified Crestliner as a leader in fishing boat design and innovation. In 2003, Brunswick Corporation acquired Crestliner as part of its marine division portfolio. This partnership brought even more resources and opportunities for growth while allowing Crestliner to maintain its unique identity within the boating industry. Today, Crestliner continues to thrive under Brunswick's ownership with state-of-the-art facilities producing over 1,000 high-quality boats per year. However, despite its global presence and success, Sterling remains an essential part of Crestliner's story. The city has been home to many generations of skilled workers who have dedicated themselves to building these exceptional boats with pride. Many families have multiple generations employed at the plant - creating a sense of community within the workplace that is rare in today's corporate world. Crestliner also takes great pride in giving back to the community that has supported them throughout their journey. They are involved in various philanthropic initiatives such as hosting local charity events and partnering with organizations like Habitat for Humanity. In recognition of their contributions both economically and socially within Sterling, Crestliner was awarded "Employer of the Year" by Illinois Governor Bruce Rauner in 2017 – further cementing their place as an integral part of the city's history. In conclusion, what began as a small boat building venture in Sterling, Illinois, has grown into a global brand with a rich history and loyal following. Crestliner's commitment to quality, innovation, and community has been the driving force behind its success for over 75 years. Today, Crestliner boats can be seen on water bodies around the world – a testament to the company's enduring legacy and impact on the boating industry. And while they may have expanded their reach far beyond Sterling, Illinois remains an essential part of Crestliner's identity and will always hold a special place in their story.

Crestliner is a well-known name in the boating industry. This company has been manufacturing quality boats for over 75 years and continues to be a leader in the market today. Founded in Little Falls, Minnesota by William Morser Sr., Crestliner started as a small family business and has since grown into one of the largest boat manufacturers in North America. One of the key factors that set Crestliner apart from other boat companies is their commitment to using high-quality materials and advanced technology in their manufacturing process. Every boat is built with precision craftsmanship and attention to detail, ensuring that each vessel meets their strict standards of excellence. Crestliner offers an extensive selection of boats for various purposes including fishing, cruising, water sports, or just relaxing on the water. Their lineup includes aluminum boats designed for both freshwater and saltwater use, making them perfect for any type of boating adventure. The brand also offers pontoon boats with spacious decks and comfortable seating options for those looking to entertain friends and family while out on the water. One standout feature of Crestliner's boats is their legendary hull design. The company utilizes what they call "the strongest hulls on earth," which are created through a unique welding process that eliminates seams found on traditional riveted models. This not only provides superior strength but also creates a smoother ride even in rough waters. In addition to durability and performance, Crestliner places great importance on safety features within their vessels. Each boat comes equipped with Coast-Guard approved flotation foam throughout its construction, providing peace of mind for both experienced boaters and beginners alike. Another aspect that sets Crestliner apart from its competitors is its dedication to customization options. Customers have the ability to choose from various layouts, colors, flooring options, accessories such as trolling motors or fish finders - allowing them to truly make their boat unique to fit their needs and style preferences. Aside from creating top-of-the-line products,Crestliner also prioritizes customer satisfaction. The company offers a comprehensive warranty and has a dedicated customer service team to assist with any questions or concerns that may arise. In addition to their commitment to quality, Crestliner is also environmentally conscious. They have implemented sustainable practices in their manufacturing process, such as using recycled materials and reducing waste. This focus on sustainability not only benefits the environment but also ensures that future generations can continue to enjoy boating for years to come. Crestliner's dedication to excellence has not gone unnoticed. They have received numerous awards and accolades over the years, including being named one of America's Most Trustworthy Companies by Forbes Magazine. Moreover, the company actively gives back to communities through various initiatives such as supporting fishing tournaments and sponsoring conservation efforts. This demonstrates their strong values and commitment to making a positive impact beyond just creating exceptional boats. In conclusion,Crestliner has established itself as a top player in the boating industry through its unwavering commitment to quality, innovation, customization options, safety features,and environmental responsibility. Their long-standing history in the market speaks volumes about their reputation for delivering excellent products backed by exceptional customer service.Crestliner continues to pave the way for advancements in boat manufacturing while staying true to its core values - making it a brand that will undoubtedly continue thriving for many years ahead.