Mercury Marine, a division of the Brunswick Corporation, is a leading manufacturer of marine propulsion systems and engines. The company has a rich history in West Chicago, Illinois, dating back to the early 1900s. Over the years, Mercury Marine has played an integral role in shaping not only the local community but also the global boating industry. The roots of Mercury Marine can be traced back to 1939 when Carl Kiekhaefer purchased a bankrupt Cedarburg Iron Works located in Cedarburg, Wisconsin. At that time, Kiekhaefer had no prior experience or knowledge about manufacturing boat motors. However, his entrepreneurial spirit and determination led him to turn this small business into one of the most successful companies in the world. In 1945, Kiekhaefer relocated his growing business from Wisconsin to Fond du Lac, Wisconsin. This move paved way for expansion opportunities as he was able to acquire more land and invest in new production facilities. By this time, Mercury Marine had already established itself as a leader in outboard motor technology with its first mass-produced engine known as "Thunderbolt" gaining widespread popularity among recreational boaters. As demand for its products continued to grow exponentially over the next decade, Mercury Marine looked for additional locations where it could expand its operations. In 1956,the company acquired an abandoned airplane factory located at Lake Street and Route 38 on West Chicago's west side. This acquisition marked an important milestone for both West Chicago and Mercury Marine as it brought significant economic benefits to both parties.In addition to providing employment opportunities for local residents,the presence of Mercury Marine also attracted other businesses lookingto establish themselves nearby.This influxof new businesses contributed greatlytothe economic growthand developmentofWestChicago. MercuryMarine'soperationsinWestChicagostartedwithonlyasinglemanufacturingfacility.However,due togrowingdemandforitsproductsandtechnologicaladvancements,thecompanycontinuedtoexpandandinvestinnewfacilities.Amajordevelopmentinthecompany'shistoryoccurredduringthe1960swhenitintroduceditsfirstV6enginetothemarket.Theengine,called"Merc1000",wasamajorbreakthroughfortheboatingindustry.Itofferedimprovedperformanceandfuel-efficiencycomparedtocompetingproducts,whichledtoanincreaseinsalesandmarketshareforMercuryMarine. The 1970s proved to be a challenging decade for Mercury Marine as the oil crisis and stricter environmental regulations affected the boating industry. However, the company was quick to adapt and introduced its first four-stroke engine in 1984. This move not only addressed environmental concerns but also opened up new markets for Mercury Marine. Throughout the 1990s and early 2000s, Mercury Marine continued to innovate and expand its product line by introducing new technologies such as electronic fuel injection systems and digital throttle controls. These advancements helped solidify the company's position as a leader in marine propulsion technology. In addition to its technological achievements, Mercury Marine has also been actively involved in giving back to the community of West Chicago. The company has sponsored various local events and charities over the years, including supporting youth programs through donations and scholarships. Today, Mercury Marine employs over 6,000 people worldwide with operations in more than ten countries. Its headquarters remain in Fond du Lac while West Chicago continues to serve as an important manufacturing hub for outboard engines. The company's success can be attributed not only to its innovative products but also to its commitment towards sustainability initiatives that promote clean waterways. In conclusion,MercuryMarinehasplayedanintegralroleinshapingtheworldofboatingwithitsinnovativeproductsandsustainableapproach.ThroughoutitslonghistoryinWestChicago,thecompanyhascontributedsignificantlytothelocaleconomywhilemaintainingitspositionasaleaderinthemarineindustry.Withtheever-evolvingtechnologyandmarkettrends,itwillbeinterestingtoseewhatthefutureholdsfornotonlyMercuryMarinebutalsofortheboatingworld.
Mercury Marine is a leading manufacturer of marine engines, parts, and accessories. Founded in 1939 by Carl Kiekhaefer, the company has grown to become one of the most recognized names in the boating industry. From humble beginnings in a small machine shop in Wisconsin, Mercury Marine has expanded its reach globally and continues to innovate and push boundaries in the marine industry. One of the key factors that have contributed to Mercury Marine's success is its dedication to quality engineering and innovation. The company has always been at the forefront of developing new technologies for marine engines. In fact, it was Mercury Marine that introduced the first-ever sterndrive engine back in 1955 – revolutionizing boat propulsion systems forever. Today, Mercury Marine offers an extensive range of products including outboard motors, sterndrive engines, propellers, controls and rigging systems as well as various boat accessories such as gauges and steering wheels. They cater to recreational boaters as well as commercial users with their high-performance products designed for different types of boats ranging from small fishing boats to luxury yachts. What sets Mercury Marine apart from other manufacturers is their commitment to constantly pushing boundaries when it comes to performance and durability. Their lineup includes some of the most powerful outboard motors on the market with up to 400 horsepower – making them a popular choice among competitive anglers who need speed and precision on the water. In addition to power and performance, Mercury Marine also places great emphasis on fuel efficiency. With rising concerns about environmental impact, this has become an important factor for many boaters when choosing an engine. To address this issue, Mercury has developed advanced fuel-injection technology that delivers better fuel economy while still maintaining impressive power output. Another area where Mercury excels is reliability and durability. These are crucial factors for any marine engine as they need to withstand harsh saltwater environments while delivering consistent performance year after year. To ensure this, Mercury Marine invests heavily in research and development to create engines that are not only powerful but also reliable. They use high-quality materials and rigorous testing to ensure their products can withstand the demands of marine life. But it's not just about the engines – Mercury Marine also offers a range of services to support boaters. Their extensive dealer network provides maintenance, repairs, and warranty services for all their products. They also have an online store where customers can purchase parts and accessories directly from the manufacturer. In recent years, Mercury Marine has expanded its reach beyond just manufacturing engines. In 2018, they acquired Power Products LLC – a leading global supplier of branded electrical products for recreational boats – which allowed them to diversify their product portfolio even further. This acquisition solidified Mercury's position as a one-stop-shop for all things related to recreational boating. However, it's not just about business success for Mercury Marine – they also prioritize giving back to the community and preserving our waterways for future generations. The company is involved in various environmental initiatives such as promoting clean boating practices and supporting organizations that work towards protecting marine life. In conclusion, Mercury Marine has come a long way since its humble beginnings over 80 years ago. With unwavering dedication to quality engineering, innovation, and reliability, they have established themselves as leaders in the marine industry worldwide. Whether you're a recreational or commercial boater looking for power-packed performance or fuel efficiency paired with durability – there's no doubt that you'll find what you need with Mercury Marine.
Mercury Marine is a leading manufacturer of marine propulsion systems, parts, and accessories. While the company was originally founded in Cedarburg, Wisconsin in 1939 by engineer Carl Kiekhaefer, it has a significant history in West Chicago, Illinois. In the late 1940s and early 1950s, Mercury Marine began to expand its operations beyond its original location in Wisconsin. In 1948, they opened a plant on Lake Mary Road in West Chicago to produce outboard motors. This move was prompted by an increase in demand for their products from the growing boating market. The West Chicago facility quickly became one of Mercury Marine's main manufacturing plants and played a crucial role in the company's growth over the years. In fact, at one point it was responsible for producing nearly half of all Mercury outboard engines worldwide. Throughout the decades that followed, the West Chicago facility continued to be expanded and modernized to keep up with technological advancements and changing market demands. It also served as a hub for research and development projects aimed at improving engine performance and efficiency. In addition to being a major manufacturing site for Mercury Marine products, the West Chicago location also housed several other important functions within the company. These included engineering offices where new designs were developed and tested before going into production; marketing teams responsible for promoting Mercury products; customer service representatives who provided support to dealerships; as well as distribution centers that shipped products across North America. One notable event that occurred at the West Chicago plant was when astronaut John Glenn visited in September 1962 after becoming the first American to orbit Earth using his Friendship 7 spacecraft powered by four modified Mercury-Atlas rocket engines manufactured by Boeing subsidiary Rocketdyne Aerospace (now Aerojet Rocketdyne) – another testament to how integral this location was to both space exploration and recreational boating industries. Today, while some operations have been moved or consolidated due to changes within the industry, Mercury Marine's presence in West Chicago remains strong. The facility continues to be a major employer in the area and is responsible for producing some of the most advanced marine propulsion systems on the market. In 2018, Mercury Marine announced plans for a $10 million expansion project at its West Chicago facility, which would add over 30 new jobs and increase production capacity by nearly 20%. This investment further solidifies the company's commitment to its history and continued growth in Illinois.
West Chicago, Illinois is a vibrant and dynamic city located in DuPage County. With a population of over 27,000 residents, it is the largest community in the county. Known for its rich history, diverse culture, and strong sense of community, West Chicago has become a desirable place to live and work. The history of West Chicago dates back to the early 19th century when it was first founded by European settlers. Originally known as Junction and later named Turner Junction after John B. Turner who owned most of the land at that time, the town eventually became known as West Chicago due to its location west of Chicago. One of the main factors that contributed to West Chicago's growth was its railroad connections. In 1849, the Galena & Chicago Union Railroad (now known as Union Pacific) established a station in West Chicago which brought economic opportunities and development to the area. The railroad also played an important role during World War II when many industries were built around it for military production. Today, West Chicago continues to thrive with a diverse economy that includes manufacturing, logistics and distribution centers, healthcare facilities, retail businesses and more. The city has also seen significant growth in recent years with new residential developments being built alongside commercial spaces. In addition to its strong economy, one thing that sets West Chicago apart from other cities is its commitment to preserving its history while embracing progress. Many historic buildings have been renovated into modern establishments such as restaurants or galleries while still maintaining their original charm. West Chicago also takes pride in promoting arts and culture within the community through various events such as art fairs and concerts held throughout the year at Reed-Keppler Park – a popular gathering spot for residents especially during summer months when outdoor movies are screened on weekends. The city government plays an active role in engaging with its citizens through initiatives like "Community Matters" where residents can voice their concerns or suggestions directly to elected officials at monthly meetings. This open communication between the government and residents has helped foster a strong sense of community and civic pride. Another important aspect of West Chicago is its commitment to education. The city is served by highly rated public schools including Community High School District 94, which consistently ranks among the top high schools in the state. There are also several private school options available for families who prefer alternative education. West Chicago's diverse population is reflected in its many cultural celebrations and festivals throughout the year such as Mexican Independence Day Festival, Blooming Fest (a celebration of flowers), Railroad Days (honoring the city's history with train-related activities) and more. These events not only bring people together but also showcase the different cultures that make up this vibrant community. One notable feature of West Chicago is its abundance of parks and recreational facilities. The city boasts over 500 acres of parkland including prairies, forests, lakes, playgrounds, sports fields and more. Residents can enjoy a variety of outdoor activities such as hiking, biking, fishing, picnicking or simply taking a leisurely stroll through one of the many scenic trails. One popular attraction in West Chicago is Cantigny Park – an expansive estate that includes beautiful gardens, museums dedicated to military history and art collections along with picnic areas where visitors can relax while admiring nature at its best. The annual "Taste of Wheaton" event held at Memorial Park brings together local restaurants offering various cuisines along with live music performances creating a fun-filled family atmosphere for all to enjoy. West Chicago takes great pride in preserving its natural resources through sustainable initiatives like recycling programs and promoting energy-efficient practices among businesses and residents alike. In fact, it was recognized as one of America’s greenest cities by Popular Science magazine in 2008. In conclusion, West Chicago offers a unique blend of small-town charm with urban amenities making it an ideal place to call home for individuals or families looking for a strong sense of community, diverse culture, and economic opportunities. With its rich history, commitment to progress and sustainability, it is no surprise that West Chicago continues to be a desirable destination for both residents and visitors alike.
Mercury Marine, a division of Brunswick Corporation, is one of the leading manufacturers of marine propulsion systems and accessories in the world. Founded in 1939 by E. Carl Kiekhaefer, Mercury Marine has come a long way from its humble beginnings to becoming an industry leader with global reach. The Early Years (1939-1960): In 1939, at the age of 25, Carl Kiekhaefer purchased a bankrupt engine manufacturing company called Cedarburg Manufacturing Company in Wisconsin for just $2,500. He changed the name to Kiekhaefer Corporation and began producing outboard engines for commercial fishing boats. Initially faced with financial struggles and technical difficulties, Kiekhaefer persevered through hard work and determination. His first major breakthrough came when he developed a lightweight two-cylinder outboard engine that could be easily attached to small boats. This new design was more efficient than other models on the market at that time. Kicking off Success (1961-1975): As demand grew for his innovative products, Kiekhaefer decided to change the company's name once again – this time to Mercury Marine – as he believed it would bring good luck. In 1961, Mercury introduced its first V6 outboard engine which quickly became popular among boaters due to its power and reliability. In 1963, Mercury acquired Outboard Marine Corporation (OMC), which further expanded their product line and production capabilities. The acquisition also gave them access to Johnson and Evinrude brands under OMC’s portfolio. Expansion & Diversification (1976-1990): With business booming in North America during this period, Mercury focused on expanding globally by establishing operations in Europe and Asia-Pacific regions. They also diversified their product range by introducing stern drives - a hybrid between an outboard motor and an inboard motor - for larger boats. However, the company faced its biggest challenge in 1982 when a fire destroyed their main production facility, resulting in an estimated loss of $35 million. This event nearly crippled Mercury but with support from Brunswick Corporation and dedicated employees, they were able to rebuild and bounce back stronger than ever. Innovation & Advancements (1991-2005): The 90’s saw Mercury continue to innovate and introduce new technologies such as electronic fuel injection systems for outboard engines. They also developed the first sterndrive engine with multi-port fuel injection – providing more power and better fuel efficiency. In 1996, Mercury acquired MerCruiser – a manufacturer of sterndrive propulsion systems - which further solidified their position as a leader in marine propulsion technology. With advancements in technology and growing demand for performance boats, Mercury introduced the Verado line of supercharged four-stroke outboard engines in 2004. This innovative design provided boaters with more power while maintaining high levels of fuel efficiency. Continued Success (2006-Present): Mercury Marine has continued to thrive under Brunswick Corporation's ownership by expanding its global presence even further through joint ventures and partnerships. In 2010, they entered into a partnership with Cummins Inc., introducing diesel-powered stern drives for larger boats. Today, Mercury offers a wide range of products including outboard motors, sterndrives, propellers, controls and gauges that are used on various types of watercraft from fishing boats to large yachts. Their research & development department continues to push boundaries by developing cutting-edge technologies such as Joystick Piloting Systems for easier maneuvering and Active Trim Control for optimal engine trim settings. Despite facing competition from other major players in the industry like Yamaha and Honda Marine Group; Mercury Marine remains at the forefront due to their continuous focus on innovation, quality products, strong customer relationships,and effective distribution channels worldwide. Conclusion: From humble beginnings as a small engine manufacturer, Mercury Marine has grown into a global leader in the marine industry. With over 80 years of history and numerous milestones, their commitment to innovation and customer satisfaction has propelled them to the top of the market. As they continue to evolve and adapt to changing technologies and consumer needs, it is clear that Mercury Marine will remain a dominant force in the marine industry for many years to come.
Mercury Marine is a division of Brunswick Corporation, and it is a leading manufacturer of marine propulsion systems. The company was founded in 1939 by Carl Kiekhaefer, who started the company with just $2,500 and a dream to build better and more reliable outboard motors. Kiekhaefer had previously worked for Evinrude Motors, but he became frustrated with their lack of quality control and decided to start his own company. He named the company "Kiekhaefer Mercury" after himself and began producing high-performance outboard motors that quickly gained popularity among boaters. In 1940, Mercury Marine introduced its first production model outboard motor – the Model A – which featured an aluminum lower unit and a lightweight design. This motor was so successful that it earned Mercury Marine its first contract with the U.S. military during World War II. The post-war years saw significant growth for Mercury Marine as they continued to innovate and improve their products. In 1953, they introduced their most iconic motor yet – the Mark 20 Hurricane – which boasted an impressive top speed of over 50 mph. This motor solidified Mercury's reputation as a leader in performance marine engines. Throughout the decades, Mercury Marine has continued to push boundaries and set new standards in marine propulsion technology. They were one of the first companies to introduce four-stroke outboard motors in 1965, followed by direct fuel injection technology in 1995. In addition to outboards, Mercury also expanded its product line into sterndrive engines (inboard/outboard) with the introduction of MerCruiser in 1961. They have since become one of the largest manufacturers of stern drives worldwide. Today, Mercury offers a wide range of products including outboards ranging from 2.5 horsepower up to their massive Verado V12 engine with over 600 horsepower on tap. They also offer a variety of sterndrive engines, marine propulsion systems for commercial and government vessels, as well as accessories and parts. In 2005, Mercury Marine became part of the Brunswick Corporation when it was acquired from its previous owner Bombardier Recreational Products. This acquisition allowed Mercury to expand further into the global market and invest in new technology. Mercury Marine has always been at the forefront of innovation and continues to push boundaries with their products. In recent years, they have focused on developing more environmentally friendly technologies such as their line-up of high-thrust electric outboard motors. Today, Mercury Marine is headquartered in Fond du Lac, Wisconsin, where they have a state-of-the-art research and development center with over 500 engineers dedicated to designing cutting-edge marine propulsion systems. They also have manufacturing facilities in several countries including the United States, China, and Mexico. With over 80 years of experience in the industry, Mercury Marine remains one of the most trusted names in boating. Their commitment to quality and innovation has earned them numerous awards and accolades throughout their history. They continue to be a leader in marine propulsion technology while also supporting conservation efforts through partnerships with organizations like The Nature Conservancy.
West Chicago, Illinois is a small but vibrant city located in DuPage County. It has a rich and varied history that spans over 150 years, making it one of the oldest cities in the county. The area now known as West Chicago was originally inhabited by Native American tribes such as the Potawatomi and Kickapoo. These tribes were forced to leave their land with the arrival of European settlers in the early 19th century. The first permanent European settlement was established by German immigrant John B. Turner in 1833, who built a sawmill along the banks of the DuPage River. Incorporated as Town of Turner in 1859, this small village slowly grew thanks to its strategic location along important transportation routes like Galena Road (now North Avenue) and Great Western Railroad (now Union Pacific). By 1872, Turner had grown into a bustling community with various businesses including mills, factories, and blacksmith shops. However, it wasn't until August of 1896 that Turner officially changed its name to West Chicago and became an independent city within DuPage County. This change was made possible through efforts led by local businessman William J. Prince who saw potential for growth and development under a new name. The late 19th century marked significant progress for West Chicago as it continued to attract more industries and residents due to its prime location near major railroad lines. In fact, at one point there were seven railroads running through or adjacent to the city which earned it the title "Junction City". The industrial boom brought about economic prosperity leading up to World War I when many companies shifted production towards war efforts. Post-war years saw additional changes for West Chicago with suburbanization becoming increasingly popular among families seeking a quieter lifestyle outside larger cities like Chicago. With improved transportation infrastructure came an influx of new residents looking for housing options outside urban centers while still having easy access to them. Throughout the 20th century, West Chicago continued to develop and expand with a growing population and economy. In the 1950s, it annexed land from neighboring towns which allowed for further growth in residential and commercial areas. The city also saw an increase in diversity as more immigrants settled there, particularly from Mexico, leading to the creation of a Mexican-American community that still thrives today. In recent years, West Chicago has focused on revitalizing its downtown area and preserving its historical buildings while also promoting economic development. One notable project was the renovation of Turner Hall, originally built by John B. Turner in 1855 as a community center and now listed on the National Register of Historic Places. Today, West Chicago continues to be a thriving community with a diverse population of over 27,000 residents. It is home to several large corporations such as Ball Horticultural Company and American Science & Engineering Inc., providing employment opportunities for many locals. The city also boasts numerous parks and recreational facilities including Reed-Keppler Park which hosts various events throughout the year such as summer concerts and festivals. West Chicago's history is deeply intertwined with its industrial past but has evolved into a modern city that celebrates its cultural diversity while embracing progress. Its strong sense of community can be seen through various initiatives like volunteer programs that aim to improve public spaces or annual events like Railroad Days which celebrate its rich railroad heritage. In conclusion, West Chicago's journey from humble beginnings as a small village along the DuPage River to becoming an important industrial hub in northern Illinois reflects both resilience and adaptability in response to changing times. Through constant growth and development efforts, this once simple farming town has transformed into a dynamic city that prides itself on maintaining strong connections with its past while looking towards an exciting future ahead.
West Chicago, Illinois is a city located in DuPage County, about 30 miles west of Chicago. The area where West Chicago now stands was originally inhabited by Native American tribes, including the Potawatomi and Kickapoo, who used the land for hunting and fishing. In the early 1800s, European settlers began to arrive in the area. One of the first recorded landowners was Amos Fisher, who purchased a large tract of land in what is now West Chicago in 1833. In 1837, James E. Gage arrived and became one of the most prominent figures in shaping early West Chicago history. He built a sawmill along with his brother Warren on what is now known as Kress Creek. The name "Chicago" was chosen due to its proximity to the newly established city of Chicago and its potential for growth as a railroad hub connecting rural areas to urban centers. In 1849, when postal service began between Geneva (now part of West Chicago) and Naperville via Wheaton Junction (now Winfield), it became necessary for mail clerks at both ends to distinguish their localities from others bearing similar names; henceforth they referred to their post office station simply as "Chicago." Throughout the mid-19th century, West Chicago continued to grow due to its strategic location near major railroads like the Galena & Union Pacific Railroad and later on with arrival of several other lines such as Elgin Joliet & Eastern Railway (EJE) which brought more industries into town leading it towards becoming an important center for commerce. Incorporated as Turner Junction in 1873 after John B. Turner - an influential businessman - acquired over three hundred acres around Gage's millpond that would become downtown Main Street during late-Victorian era development; however this did not last long because another group wanted change so there were two factions competing against each other. In the end, they compromised and renamed it to "West Chicago" in 1896. The early 20th century saw a significant influx of Eastern European immigrants, particularly Polish and Slovak populations, as well as Mexican migrant workers who came to work in the growing railroad industry. This diverse population helped shape West Chicago's cultural identity and contributed to its vibrant community spirit. During World War II, West Chicago played an important role in supporting the war effort by providing manpower for industries such as steel manufacturing, ammunition production, and transportation. After the war ended, many returning soldiers chose to settle down in West Chicago with their families, further contributing to the city's growth. In the latter half of the 20th century, West Chicago continued to develop into a suburban residential community while also retaining its industrial roots. Today, it is home to numerous businesses and industries that contribute significantly to its economy. One notable event in recent history was when President Barack Obama visited West Chicago's DuPage Airport on October 26th, 2009 for a rally promoting healthcare reform. This brought national attention to the city and showcased its diversity and welcoming atmosphere. Today, West Chicago continues to grow while preserving its rich historical heritage. The downtown area has been revitalized with new shops and restaurants while still maintaining its small-town charm. It also hosts various events throughout the year such as Railroad Days festival which celebrates its railway history; Blooming Fest which showcases local artists; Frosty Fest during winter holiday season; among others. West Chicago remains a vibrant community where residents take pride in their city's past while looking towards a bright future filled with opportunities for all who call it home.
Mercury Marine is a prominent company in the marine industry, known for its production of high-performance boats, engines, and accessories. The company was founded in 1939 by Carl Kiekhaefer in Cedarburg, Wisconsin. However, it was not until 1946 that Mercury Marine established its first manufacturing facility outside of Wisconsin in West Chicago, Illinois. The decision to expand to West Chicago came after World War II when demand for small outboard motors increased significantly. The location provided easy access to raw materials and shipping routes through the Great Lakes. At that time, West Chicago was also an emerging industrial hub with a skilled workforce and favorable business climate. Initially, Mercury Marine's operations were limited to producing small outboard motors ranging from 3-10 horsepower at the West Chicago plant. However, under the leadership of Carl Kiekhaefer's son Jack Kiekhaefer who took over as president in 1951, the company began expanding its product line and diversifying into larger engines. By the late 1950s and early 1960s, Mercury Marine had become one of the leading manufacturers of boat engines worldwide. In response to growing demand for their products across North America and internationally, they continued investing heavily in their West Chicago facility with newer technologies and expanded production lines. One significant development during this period was the introduction of fiberglass hulls for boats instead of traditional wooden frames. This shift allowed Mercury Marine to produce lighter yet more durable boats with higher speeds than ever before possible – making them even more attractive among boating enthusiasts. In addition to their successful expansion within marine engine manufacturing market segments such as recreational fishing or water sports vehicles like personal watercraft (PWC), jet skis – which are now commonly called "Sea-Doo" - saw rapid adoption due largely thanks again mostly attributable due directly back towards advancements made specifically originating from onboarding efficiency improvements driven developed by mercury marine innovations. The 1970s saw another significant milestone for Mercury Marine in West Chicago – the production of their first stern drive engines. Stern drives combine an inboard engine with a lower unit and propeller to provide superior handling, fuel efficiency, and acceleration compared to traditional outboard motors. This innovation propelled the company's growth even further, cementing its position as one of the top players in the marine industry. In 1985, Jack Kiekhaefer retired from his role as president, and Brunswick Corporation acquired Mercury Marine. However, this change in ownership did not hinder Mercury Marine's progress as they continued to invest heavily in research and development at their West Chicago facility. Throughout the 1990s and early 2000s, Mercury Marine made several significant advancements that solidified its reputation for producing high-performance engines. In 1992 they introduced OptiMax technology – a direct-injection two-stroke engine that offered improved fuel efficiency without sacrificing power. A few years later, they developed Verado - a four-stroke supercharged outboard motor capable of speeds up to 77 mph. Today, Mercury Marine continues to innovate at its state-of-the-art West Chicago facility while also expanding globally with manufacturing facilities in countries such as China and Mexico. The company has diversified into other areas like propulsion systems for commercial vessels and electronic steering systems for boats. Despite being over eight decades old now since it was founded by Carl Kiekhaefer back during World War II when demand spiked due mainly because more people were using small recreational vehicles on waterways throughout America yet world-wide meaning simultaneous growth opportunities within markets outside North America too; mercury marine west chicago location remains highly prized among boating enthusiasts worldwide who recognize quality engineering workmanship which goes behind every project undertaken by employees directly employed there inside outwards across then back again before any actual product reach end consumers' hands hence popular saying "Mercury always delivers." This reputation has helped Mercury Marine maintain its position as an industry leader and a household name in the world of boating. In conclusion, Mercury Marine's history in West Chicago is one of constant growth and innovation. The company's decision to expand outside of Wisconsin to West Chicago proved to be a strategic move that enabled them to tap into new markets and establish themselves as a global player in the marine industry. With their continued commitment to research and development, it is safe to say that this legacy will continue for many years to come.
Mercury Marine is a leading manufacturer of marine propulsion systems, with a rich history dating back to 1939. The company’s success can be attributed to its commitment to innovation, quality, and customer satisfaction. Today, Mercury Marine offers a wide range of products that cater to the needs of recreational boaters, commercial fishermen, and military organizations across the globe. History: The story of Mercury Marine began in Wisconsin during the Great Depression when Carl Kiekhaefer purchased an outboard motor company called Cedarburg Manufacturing Co. He renamed it “Kiekhaefer Corporation” and started producing two-cylinder outboards under the brand name “Thor.” However, due to poor sales and financial struggles during World War II, Kiekhaefer almost gave up on his dream of building boats. But in 1946, he decided to give it another shot by introducing a new line of lightweight outboard motors under the brand name “Mercury.” The first model was named after Roman god Mercury – known for his speed – as Kiekhaefer wanted his motors to be synonymous with fast performance. This proved successful as sales picked up quickly and by 1947 Mercury became one of America’s top-selling brands. Growth & Expansion: Since then, Mercury has continued its growth trajectory through continuous innovation and expansion into new markets. In 1951 they introduced their first stern-drive engine followed by their first inboard engine in 1961. Throughout the years they have also developed other industry-leading technologies such as electronic fuel injection (EFI) engines in collaboration with NASA scientists. In addition to developing new technology for recreational boating purposes; Mercury has also been supplying engines for commercial use since the late-1950s when they began working with U.S government agencies such as Coast Guard and Navy Seals. Today: Over time there have been many changes within the organization including mergers and acquisitions but one constant has been their commitment to providing the best marine propulsion systems in the industry. In 2008, Mercury Marine was acquired by Brunswick Corporation – a leading manufacturer of recreational and commercial boats. According to Mercury’s President John Pfeifer, “Brunswick’s ownership enables us to continue our long-standing tradition of innovation and customer focus while expanding our global presence.” Indeed, since joining forces with Brunswick; Mercury has expanded its reach into new markets such as Asia and Latin America. Product Range: Mercury's product range includes outboard engines ranging from 2.5 horsepower up to 450 horsepower, sterndrive engines ranging from 4.3L V6 up to twin turbocharged diesel engines with over 1000 horsepower, and inboard engines ranging from small block V8s up to big blocks producing over 500 horsepower. In addition to their impressive engine lineup, they also offer a variety of accessories including control systems, propellers, gauges & displays, steering systems, and various boat care products. This wide range of products allows customers the flexibility to customize their boating experience according to their specific needs. Environmental Responsibility: As stewards of the marine environment; Mercury Marine takes great pride in being environmentally responsible. They have implemented several initiatives aimed at reducing emissions and preserving natural resources such as waterways and aquatic life. For instance; all four-stroke outboards produced by Mercury meet strict standards for low emissions set by both Environmental Protection Agency (EPA) in U.S.A., European Union (EU), Australia's National Regulations for Air Pollution Emissions Control (NARPAC) program which is overseen by Australian Maritime Safety Authority (AMSA). Community Involvement: Apart from contributing towards environmental sustainability; Mercury Marine also plays an active role in supporting local communities through various charitable initiatives such as sponsoring fishing tournaments or donating equipment for disaster relief efforts. Furthermore; they are committed towards promoting boating safety through their partnership with organizations such as National Safe Boating Council, U.S. Coast Guard Auxiliary, and the American Canoe Association. Conclusion: In conclusion, Mercury Marine has come a long way since its humble beginnings in 1939. Through continuous innovation and commitment to quality; they have established themselves as one of the top brands in the marine industry. With an impressive product range that caters to a diverse audience; they continue to be a leader in both recreational and commercial boating sectors. Their dedication towards environmental responsibility and community involvement further solidifies their reputation as a responsible corporate citizen. As they continue to expand globally through partnerships and acquisitions; it is safe to say that Mercury Marine will remain at the forefront of marine propulsion technology for years to come.