Suzuki Marine is a global leader in the production and distribution of outboard motors, offering innovative technology and exceptional performance to customers all over the world. The company has a long history dating back to its origins in Japan, but it was in Madison, Wisconsin that Suzuki Marine began to truly make its mark. The story of Suzuki Marine's presence in Madison begins with one man - David Summerfield. In 1977, Mr. Summerfield founded K&W Sales Co., a small marine dealership located on Lake Monona in Madison. He quickly established himself as an expert in boat repairs and sales, earning a reputation for his knowledge and expertise within the local boating community. In 1980, Mr. Summerfield attended the Chicago Boat Show where he met representatives from Suzuki Motor Corporation who were looking for opportunities to expand their business into the United States market. Impressed by Mr. Summerfield's passion for boating and his understanding of the industry, they offered him an exclusive contract to sell Suzuki outboard motors in Wisconsin. With this partnership, K&W Sales Co. became one of only two authorized dealerships selling Suzuki outboards at that time - marking the beginning of Suzuki Marine's history in Madison. Mr. Summerfield saw potential for growth with this new venture and set about establishing relationships with other marinas and dealerships across Wisconsin, promoting not only his own business but also introducing customers to the quality products offered by Suzuki Marine. As demand grew for their products throughout the state, it soon became apparent that more space was needed than what K&W Sales Co.'s small location could provide. In response to this need for expansion, Mr.Summerfield purchased land just outside of Madison city limits where he built a larger facility specifically designed for servicing boats equipped with Suzuki engines. The years following saw significant growth not just locally but nationally as well – thanks largely due to Mr.Summerfield's efforts through attending boat shows and establishing a strong dealer network. Suzuki Marine expanded its product line to include larger horsepower engines, as well as introducing new technology such as the first 4-stroke outboard motor. In addition to their expansion in terms of products and market reach, Suzuki Marine also made significant contributions to the boating industry through their commitment to environmental sustainability. In the early 2000s, they introduced lean burn fuel technology which reduced emissions and improved fuel efficiency – setting a standard for other outboard manufacturers to follow. Today, Suzuki Marine's headquarters in Madison is a bustling hub of activity with state-of-the-art facilities for research and development, manufacturing, sales, marketing and distribution. The company has over 500 employees working at this location alone - all committed to delivering top-quality products that meet customer needs while maintaining a focus on eco-friendly practices. Suzuki Marine continues to be an integral part of the Madison community by supporting local events such as fishing tournaments and boat shows. They have also made charitable donations towards conservation efforts aimed at preserving Wisconsin's waterways for future generations. As one can see from this brief history of Suzuki Marine's presence in Madison,Wisconsin - what began as just one man's passion for boating has evolved into a global leader in marine technology with deep roots in the Midwest community. With its dedication to innovation,sustainability,and exceptional customer service,Suzuki Marine will continue making waves both locally and internationally for many years to come.

Suzuki Marine is a leading manufacturer of high-quality outboard motors, boat engines and marine accessories. Founded in 1965, the company has been providing innovative and reliable products to boaters around the world for over five decades. The History of Suzuki Marine: The history of Suzuki Marine can be traced back to 1909 when Michio Suzuki founded the Suzuki Loom Manufacturing Company in Hamamatsu, Japan. The company initially focused on producing weaving looms but later diversified into other industries such as sewing machines, motorcycles, and automobiles. In 1954, after achieving success in these industries, Suzuki turned its attention towards marine engines. The first prototype was developed by attaching a small engine to a bicycle frame which could be used as an outboard motor for small boats. This marked the beginning of what would become one of the most well-known brands in the boating industry. In 1965, after several years of research and development, Suzuki introduced their first production outboard motor -the D55- which had a horsepower rating of 5.5 hp. This was followed by several successful models such as the DT75 (1977) which revolutionized two-stroke technology with its oil injection system and power tilt feature. Over time, Suzuki continued to innovate and expand their product line with four-stroke engines being introduced in 2003 with models like DF90A/DF115A/DF140A – marking another milestone for the company’s engineering team. Today's Products: Currently, Suzuki offers a wide range of products ranging from portable lightweight motors (2hp -30hp), mid-range motors (40hp-60hp), high-power motors (70hp-350hp), all-in-one performance systems (175AP/150AP) to watercrafts such as jet skis – making them one of only two companies worldwide that offer this type propulsion system. Their latest lineup features advanced technologies such as lean burn fuel control, dual-prop systems, variable valve timing (VVT), Suzuki Precision Control (SPC) and selective rotation to cater to the evolving needs of their customers. In addition to outboard motors and watercrafts, Suzuki Marine also produces marine accessories such as propellers, gauges, controls and rigging kits which are designed specifically for their engines. This ensures that boaters get the best performance from their engines while maintaining safety on the water. Suzuki's Commitment to Quality: One of the key factors that have contributed to Suzuki Marine’s success is its commitment to quality. The company has implemented a rigorous quality assurance process at every stage of production – from design and engineering to manufacturing and distribution. All Suzuki outboards undergo strict testing procedures in simulated conditions before they are released into the market. This ensures that each engine meets or exceeds industry standards for performance, reliability and efficiency. Additionally, all products come with a comprehensive warranty program which speaks volumes about the brand's confidence in its products. Environmental Responsibility: Suzuki Marine has always been committed towards preserving our planet’s natural resources by minimizing environmental impact through eco-friendly technologies. In 1996, they introduced Oil-Injected Direct Fuel Injection technology (DFI) which reduced emissions by up to 50% compared to traditional two-stroke engines. Similarly in 2007, they launched Lean Burn Control technology which offered better fuel efficiency while reducing emissions further by an additional 45%. As a result of these efforts towards sustainability over several years now DF90A/115A/140A models received California Air Resources Board (CARB) three-star ultra-low emission rating certification – making them one of only four manufacturers globally who have achieved this feat so far. Partnerships: Suzuki Marine has established strong partnerships across different industries over time - including boat builders like Grady-White Boats Inc., Scout Boats Inc., and Sea Hunt Boat Company, as well as with organizations such as the National Marine Manufacturers Association (NMMA), American Boat & Yacht Council (ABYC) and more. These collaborations have allowed Suzuki to enhance its product offerings and provide customers with integrated solutions that cater to their specific needs. These partnerships also help in promoting boating safety, environmental responsibility, and education within the marine industry. Conclusion: Over the years, Suzuki Marine has proven itself to be a leader in innovation, quality, and sustainability within the boating industry. With its commitment towards providing reliable products that meet customer’s evolving needs while minimizing environmental impact – it is no surprise that Suzuki outboard motors are trusted by millions of boaters worldwide. As they continue to push boundaries through cutting-edge technology and strategic partnerships – we can expect Suzuki Marine to remain at the forefront of marine propulsion for many years to come.

Suzuki Marine has a rich history in Madison, Wisconsin dating back to the mid-1960s. The company was originally founded as Kiekhaefer Corporation, named after its founder Carl Kiekhaefer. The company started out producing high-performance engines for snowmobiles and boats. In 1976, the company was sold to Outboard Marine Corporation (OMC) and became known as OMC's Boat Group. During this time, Suzuki Motor Co., Ltd. of Japan saw an opportunity to enter the U.S. marine market and began negotiations with OMC to form a joint venture. In 1981, Suzuki Motor Co., Ltd. purchased a 25% stake in OMC’s Boat Group division and formed Suzuki Motor of America Inc. (SMAI). This joint venture marked the beginning of Suzuki Marine's presence in Madison, Wisconsin. By 1983, SMAI had acquired all of OMC’s boat manufacturing operations including facilities in Florida and Tennessee but chose to keep their headquarters in Madison due to its central location within the United States. The following years saw significant growth for Suzuki Marine as they expanded their product line from small outboards into larger horsepower models suitable for recreational boating activities such as fishing and water sports. In 1995, SMAI relocated its corporate headquarters from downtown Madison to Verona where it remains today. In addition to housing administrative offices, operational functions such as sales support services are also located at this facility. In recent years, Suzuki Marine has continued to expand its product offerings with innovative technologies such as digital fuel injection systems that improve performance while being more environmentally friendly than traditional carbureted engines. Today, Suzuki Marine is recognized globally for its high-quality products and commitment to customer satisfaction through exceptional service and support. With over four decades of operation in Madison,Wisconsin,Suzuki Marine continues their tradition of excellence by providing reliable products that deliver superior performance on the water.

Madison, Wisconsin is a city that embodies the best of both worlds – it is a vibrant and modern urban center while also maintaining its small-town charm. Located in the heart of America’s Dairyland, Madison is known for its picturesque setting, progressive politics, thriving arts scene, and outdoor recreational opportunities. With a population of over 260,000 people, it is the second-largest city in Wisconsin and serves as the state capital. The earliest inhabitants of what is now Madison were Native American tribes such as the Ho-Chunk (Winnebago) and Menominee. French fur traders arrived in the 17th century followed by English settlers in the early 19th century. The land on which Madison stands today was originally purchased from these Native American tribes by James Duane Doty who envisioned building a great city at this location. In 1836, he successfully lobbied for the creation of Dane County with Madison as its county seat. Madison was officially incorporated as a village in 1846 and attained city status ten years later in 1856. The name “Madison” was chosen to honor former president James Madison who had recently passed away at that time. One notable event during this period was when Abraham Lincoln gave his famous “Lost Speech” at Wisconsin State Capitol on February 27th, 1860. In addition to being home to various government buildings including the State Capitol Building designed by renowned architect George B. Post, Madison also boasts several prestigious educational institutions such as University of Wisconsin-Madison (UW-Madison), Edgewood College and Herzing University among others. UW-Madison has been consistently ranked among top public universities nationwide since its establishment in 1848 making it one of Madison’s biggest assets today with an enrollment figure exceeding forty thousand students annually. Apart from being an academic hub attracting bright young minds from all over the world seeking higher education, Madison also has a booming economy with a strong presence in industries such as healthcare, biotechnology, and information technology. This diverse economic landscape has helped the city weather tough times including the great recession of 2008. Madison is also known for its progressive politics and activism. The city has been at the forefront of many social movements throughout history including women’s suffrage, civil rights, and environmental conservation efforts. In fact, it was in Madison that the first-ever Earth Day was celebrated on April 22nd, 1970. One of Madison’s most distinctive features is its beautiful natural surroundings. The city sits between two lakes – Lake Mendota to the north and Lake Monona to the south – which offer stunning views and endless recreational opportunities such as boating, fishing, and swimming. In addition to these lakeside activities, there are over 260 parks within the city limits providing ample space for residents to enjoy various outdoor activities like hiking or biking. The arts scene in Madison is another aspect that makes this city stand out from others. From live music venues showcasing local talent to world-class museums like Chazen Museum of Art and Wisconsin Historical Museum housing rich collections of art pieces spanning centuries; this vibrant cultural hub offers something for everyone. Another highlight of life in Madison is its food scene. With plenty of locally-owned restaurants serving up delicious farm-to-table meals using fresh ingredients sourced from nearby farms along with trendy cafes offering artisanal coffee blends – foodies will find themselves spoiled for choice here! Madison also hosts several annual events that attract visitors from all around the country such as Summerfest - an iconic music festival held every June since 1968 featuring top artists across different genres- making it one of North America's largest music festivals. In conclusion, when it comes down to what makes Madison special; it's not just one factor but rather a combination of factors ranging from its scenic location surrounded by pristine nature, its rich history and diverse culture to a thriving economy and strong sense of community. Whether you are a resident or just visiting, Madison will undoubtedly leave an impression on you with its unique blend of rural charm and urban amenities.

Suzuki Marine, a subsidiary company of the Japanese multinational corporation Suzuki Motor Corporation, has been a leading manufacturer of outboard motors and related products for over 60 years. The origins of Suzuki Marine can be traced back to the early 1900s when Michio Suzuki founded his first loom manufacturing company in Hamamatsu, Japan. However, it was not until the post-World War II era that Suzuki ventured into marine engines. In 1954, with a growing demand for small boats and outboard motors in Japan, and encouraged by its success in producing motorcycles and cars, Suzuki decided to enter the marine industry. The first prototype for an outboard motor was created using motorcycle technology. It featured a two-stroke engine with water cooling system – a design that would become one of their signature features. The following year saw the production of their first commercial model -the D55 (5hp) which proved to be highly successful due to its lightweight design and fuel efficiency. This marked the beginning of Suzuki’s journey as an innovative leader in boat propulsion systems. In 1962, just eight years after entering the market, they introduced their first four-stroke outboard motor – DF15/20. They were pioneers in this field as most other manufacturers at that time only manufactured two-stroke engines. This move solidified their position as innovators dedicated to improving performance while reducing environmental impact. Throughout the 1970s and 1980s, Suzuki continued to expand its product line-up with larger horsepower models such as DT75/85 (65hp), DT150 (140hp) and even V6 models like DT200(175hp). In addition to increasing power output capacities across all ranges; they also focused on developing more efficient technologies such as oil injection systems for two-strokes which reduced oil consumption significantly. The late ‘80s saw another major breakthrough when Suzuki successfully introduced electronic fuel injection (EFI) technology to the marine industry. This innovation resulted in increased fuel efficiency and a smoother overall ride for boaters. In the 1990s, Suzuki further expanded its global presence by establishing manufacturing facilities in several countries including Indonesia, Thailand, and USA. This allowed them to cater to specific regional needs while maintaining their high-quality standards. The new millennium brought more technological advancements for Suzuki Marine as they developed the first four-stroke outboard motor with direct air intake system – DF115/140(100/115hp). The company also introduced Lean Burn Control Technology which improved fuel economy by up to 45%. Suzuki continued its legacy of pioneering innovations well into the 21st century. In 2014, they launched a revolutionary model – DF350A (350hp), which featured dual propellers and contra-rotating gearcase design for enhanced acceleration and maneuverability. The following year saw another milestone when they unveiled an electric-powered outboard motor – “ECSTAR”. As environmental concerns became increasingly important, Suzuki took a proactive approach towards sustainability. They focused on developing technologies that reduced exhaust emissions significantly while improving performance at the same time. In line with this vision, they introduced selective catalytic reduction systems (SCR) in their engines -a technology commonly used in diesel vehicles but never before seen in outboard motors. Today, Suzuki Marine has established itself as one of the leading manufacturers of reliable and technologically advanced outboard motors globally. With over six decades of experience under their belt, they continue to push boundaries by constantly researching and developing new technologies that improve performance while reducing environmental impact. Their commitment to quality is evident through numerous awards received over the years such as JD Power Award for Customer Satisfaction among Outboard Engines multiple times since 2006; NMMA Innovation Award; Motorboating Editor’s Choice Awards; Top Product Honors from Boating Industry Magazine; just t

Suzuki Marine is a division of the Japanese multinational corporation, Suzuki Motor Corporation. It was founded in 1965 by Michio Suzuki as a manufacturer of small, lightweight engines for motorcycles and other applications. In the late 1970s, Suzuki began to expand into the marine industry with the development of outboard motors. This move was driven by a growing demand for recreational boating and fishing in Japan and around the world. The first Suzuki outboard motor, the DT75, was launched in 1977. It featured advanced technology such as electronic ignition and water-cooled fuel injection system – innovations that were new to the marine industry at that time. Over the next few decades, Suzuki continued to develop and refine its outboard motors, introducing features like direct fuel injection systems and lean burn control technology. These advancements not only improved performance but also reduced emissions and increased fuel efficiency. In 2003, Suzuki introduced its flagship Four-Stroke DF300 outboard motor – an innovative model featuring a V6 engine design with dual overhead camshafts. This powerful yet compact motor quickly became popular among boaters due to its high performance capabilities. Suzuki has also made significant contributions to environmental sustainability within the marine industry. In 2011, they introduced their Lean Burn Control System which reduces fuel consumption by up to 45%. They have also been actively developing environmentally friendly technologies such as electric propulsion systems using rechargeable batteries. Today, Suzuki Marine offers a wide range of outboard motors from portable models for small boats all the way up to high-powered engines suitable for larger vessels. They are sold in over 100 countries worldwide through an extensive network of distributors and dealerships. In addition to their commitment to technological innovation and environmental responsibility, Suzuki has also established itself as a leader in customer service within the marine industry. Their dedication to providing top-quality products backed by strong after-sales support has earned them numerous awards and recognition from industry professionals. Looking towards the future, Suzuki Marine continues to invest in research and development, aiming to provide even more efficient, reliable, and environmentally friendly outboard motors for boaters around the world. Their long-standing history of innovation and commitment to customer satisfaction makes them a trusted brand among marine enthusiasts.

Madison, Wisconsin is a vibrant city with a rich history that dates back to before the arrival of European settlers. The land where Madison now stands was originally inhabited by Native American tribes, including the Ho-Chunk and Sac and Fox nations. These indigenous peoples lived in harmony with nature and had a deep connection to the land. In 1836, James Duane Doty, a prominent lawyer and politician from New York, purchased over 1,200 acres of land on an isthmus between two lakes – Mendota and Monona – with plans to build a new city. He named this city after President James Madison and envisioned it as the capital of Wisconsin Territory. The first settlers arrived in Madison in 1837 under Doty's leadership. They built log cabins along Lake Monona’s shores and laid out streets for the growing town. In 1838, Governor Henry Dodge officially declared Madison as the capital of Wisconsin Territory. One of the most significant events in Madison’s early history was its selection as the site for a state university in 1848. This decision transformed Madison into an important center for education and culture. The University of Wisconsin-Madison has since become one of America’s top public universities. During its early years, agriculture played a vital role in shaping Madison's economy. Farmers grew wheat, oats, corn, tobaccoand other crops while raising cattle for dairy products such as cheese and butter. The fertile soil around Lakes Mendota and Monona also made it an ideal location for farming. However, by mid-19th century manufacturing became more dominant than agriculturein sustaining growth within the city.With access to abundant water resources fromthe lakes,Madison became home to numerous industries such as lumber mills,paper mills,and breweries.These industries provided employment opportunitiesfor immigrants who came seeking economic prosperity.By late1800s,the population surgedto nearly40 thousand residents,andthecity began developing intoamodern industrial center. Madison also played a significant role in the Civil War. Many residents enthusiastically supported the Union cause, and over 12,000 soldiers from Madison fought for the North. The city also served as a training ground for troops, and many military hospitals were established here to treat wounded soldiers returning from battlefields. The early 20th century saw significant changes in Madison’s economy. With advancements in transportation technology, such as railroads and automobiles, manufacturing became more efficient. This led to an increase in production of goods like tractors, auto parts, steel products,and other manufactured goods that helped boost the city's economy. World War II brought another wave of growth to Madison as it became a critical location for wartime production. Local factories shifted their focus towards producing war-related materials like planes, tanks,and ammunition.The University of Wisconsin-Madison also contributed significantly to the war effort through research and development projects. After World War II ended,Madison experienced rapid growthand urbanization.Innovationsin transportationledto suburban expansionas people could now commute between work withinthe cityand live further away.However,this caused urban sprawland threatened natural areas surroundingthe city.Madison reacted bycreatinga park systemthat preserved green spaceswhile providing recreational opportunitiesfor its citizens. Today,Madison is known as one of America’s most livable cities with a diverse populationof approximately 260 thousand people.It has maintained its reputation as an intellectual hub with top-ranked schools such astheUniversityof Wisconsin-Madison.As home to numerous companies specializing inscience and technology,the cityhas becomea leaderininnovationand entrepreneurship.Additionally,the arts community continues togrowwith many theaters,museums,galleries,and music venues showcasing local talent.With access to five beautiful lakes,parks,nature reserves,trails,and bike paths,Madison remains committedto preservingitsnatural beauty while promoting sustainable living practices. In recent years,Madison has also been at the forefront of progressive politics, with a reputation for being one of America’s most liberal cities. It was one of the first cities to recognize same-sex partnerships and ban discrimination based on gender identity or sexual orientation. Madison's history is a testament to its resilience and ability to adapt to changing times while preserving its unique character. From humble beginnings as a small settlement on an isthmus, it has grown into a thriving city that values education, innovation,and nature.Madison continues to be a beacon of progressivenessand serves as an example for other cities striving for sustainable growth and development. Its rich history will continue to shape its future and inspire generations to come.

Madison, Wisconsin is a city rich in history, with origins dating back to prehistoric times. The area was first inhabited by indigenous peoples, including the Ho-Chunk and Menominee tribes. These native cultures thrived on the fertile land surrounding Lake Mendota and the other lakes that make up Madison's iconic "isthmus." In 1836, James Duane Doty, a federal judge and land speculator from New York, purchased over a thousand acres of land on the isthmus between Lakes Mendota and Monona with plans to develop a new city. He named it after President James Madison. The following year, Doty convinced lawmakers to make Madison the capital of Wisconsin Territory in order to boost its development. This sparked rapid growth in population and infrastructure as government officials and workers moved into the area. During this time period, agriculture played a significant role in shaping Madison's economy. Farmers grew wheat on large plots of land outside of town while smaller farms within city limits provided fresh produce for local residents. By 1856, railroads had reached Madison which further stimulated economic growth. The University of Wisconsin-Madison was also established that year as one of America's first public universities. As Wisconsin became an official state in 1848 during the peak years of westward expansion, many settlers came to find work or build homes near their family members who were already living there. With industry becoming increasingly important starting at around this time (mid-to-late 1800s), factories began popping up throughout downtown Madison along with trade schools such as those teaching knitting or carpentry skills needed for industrial jobs. In addition to agriculture and industry shaping early Madison history, culture also played an important role. German immigrants brought their traditions with them when they settled here; today you can still see evidence of these cultural influences through events like Oktoberfest celebrations or German-style architecture found throughout downtown buildings. The Civil War also had a major impact on Madison. While Wisconsin as a whole was staunchly anti-slavery, there were still divisions within the city. Many residents joined regiments to fight for the Union, while others sympathized with the Confederacy. In addition, Madison served as a place of refuge for escaped slaves through its underground railroad network. In the late 19th and early 20th centuries, Madison continued to grow and develop into a modern city. The arrival of electricity in 1882 brought new forms of transportation such as electric streetcars and paved roads allowed for easier travel between neighborhoods. In the mid-1900s, Madison experienced significant social and political changes during the civil rights movement and women's liberation movements. These movements led to increased diversity in the city's population and more opportunities for marginalized groups. Today, Madison is known as a progressive hub with a strong emphasis on education, health care, technology, and sustainability. It continues to be shaped by its history while looking towards an innovative future.

Suzuki Marine is a leading manufacturer of outboard motors and watercraft in the world. The company has been producing high-quality marine engines since 1965 and has become a household name for boating enthusiasts around the globe. While Suzuki Marine’s roots can be traced back to Japan, its history in Madison, Wisconsin plays an important role in shaping the company's success. The story of Suzuki Marine’s presence in Madison begins with the establishment of American Suzuki Motor Corporation (ASMC) in Los Angeles, California in 1963. ASMC was founded as a subsidiary of Suzuki Motor Co., Ltd., headquartered in Hamamatsu, Japan. Initially, ASMC focused on importing motorcycles from Japan but soon expanded their business to include automobiles and other products. In 1977, ASMC made the decision to establish its headquarters for marine operations right here in Madison, Wisconsin. This move was primarily driven by two factors – geographic location and access to skilled labor. Located between two major lakes - Lake Mendota and Lake Monona - Madison provided easy access for testing outboard motors on open waters all year round. Furthermore, at that time there were limited manufacturers of outboard motors located near major bodies of water which gave Suzuki Marine an advantage over their competitors who had to travel long distances for testing purposes. The abundance of skilled workers also played a significant role as many residents were already familiar with manufacturing techniques used by Japanese companies like Honda and Toyota. The first factory facility built by ASMC spanned across 23 acres on Northport Drive near Warner Park Stadium where they started assembling DT75/DT85 models under strict quality control standards set forth by parent company Suzuki Motor Co., Ltd.. However it wasn’t until ten years later when production reached full capacity that both assembly line workforces moved into larger facilities off Verona Road just south west from downtown Madison where they continued expanding operations throughout next couple decades ultimately resulting growth well beyond initial expectations. As Suzuki Marine grew, so did its impact on the local economy. The company not only provided job opportunities for Madison residents but also generated a significant amount of revenue through sales and exports. In 1992, ASMC’s manufacturing facility in Madison reached a milestone by producing its one-millionth outboard motor – cementing the company’s position as an industry leader. One of the key factors contributing to Suzuki Marine’s success in Madison was their commitment to innovation and continuous improvement. The company invested heavily in research and development, constantly striving to improve their products with new technologies and features. This dedication paid off when they introduced their first four-stroke outboard motor – DF70/DF60 models - which revolutionized the boating industry with its fuel efficiency, low emissions, and quiet operation. In addition to technological advancements, Suzuki Marine also prioritized environmental sustainability practices at their manufacturing facilities in Madison. They implemented initiatives such as waste reduction programs and energy-efficient production processes that earned them recognition from organizations like Wisconsin Environmental Initiative (WEI) for being an environmentally responsible manufacturer. The year 2017 marked another significant milestone for Suzuki Marine's presence in Madison when they celebrated their 40th anniversary since establishing headquarters there. Over these four decades, Suzuki has continued to expand operations and introduce new products including high-performance outboards designed specifically for racing boats. Today, the Madison facility is responsible for assembling all of Suzuki's four-stroke outboard motors sold worldwide while also serving as a parts distribution center for North America. Furthermore, it houses various departments such as engineering & design teams who work closely with Japanese counterparts at parent company headquarters ensuring quality control standards are met throughout entire process from R&D phase until finished product comes off assembly line ready shipment customers around globe each day here locally within U.S.. In conclusion, Suzuki Marine’s history in Madison spans over four decades filled with milestones that have helped shape both the brand's image and the city’s economy. Their commitment to innovation, quality, and sustainability has earned them a loyal customer base in the boating industry. As Suzuki Marine continues to strive for excellence in its products and operations, it is clear that their presence in Madison will continue to be an important part of their success story for many years to come.

Suzuki Marine is a subsidiary of the Japanese multinational corporation, Suzuki Motor Corporation. It was founded in 1920 by Michio Suzuki as a loom manufacturing company but later diversified into producing motorcycles, automobiles, and marine products. In 1965, Suzuki introduced its first outboard motor for boats and has since become one of the leading brands in the marine industry. The company's philosophy is to create innovative products that are reliable, efficient, and environmentally friendly. This commitment has led to numerous technological advancements in their product line over the years. Today, Suzuki Marine offers a wide range of outboard motors from small portable engines to powerful V6 models suitable for large vessels. One of the main reasons behind Suzuki Marine's success is its dedication to research and development. The company invests heavily in R&D to continuously improve its products' performance and efficiency while reducing environmental impact. As a result, they have been able to develop some groundbreaking technologies that set them apart from their competitors. One such technology is the Lean Burn Control System used in their four-stroke outboard motors. This system automatically adjusts fuel mixture according to engine load conditions, resulting in improved fuel economy without sacrificing power output. Another notable innovation is "Selective Rotation," where dual propellers rotate independently at different speeds based on steering input for better maneuverability. In addition to these advanced features, all Suzuki outboard motors are equipped with electronic fuel injection (EFI) systems that ensure precise fuel delivery for optimal combustion efficiency and reduced emissions. They also incorporate an onboard diagnostic system that alerts users about any potential issues before they turn into major problems. Suzuki Marine takes great pride in its commitment towards protecting our environment through sustainable practices. Their engines meet or exceed emission standards set by various regulatory bodies worldwide like EPA (Environmental Protection Agency), CARB (California Air Resources Board), EU-RCD (European Union Recreational Craft Directive), among others. Moreover, the company has actively participated in initiatives to clean up marine pollution and promote responsible boating practices. They have partnered with organizations like the National Marine Manufacturers Association (NMMA) and American Boating Association (ABA) to raise awareness about protecting our waterways. Apart from their technological advancements, Suzuki Marine also stands out for its exceptional customer service. The company has a vast network of authorized dealers and service centers worldwide, ensuring customers can get support whenever they need it. They offer training programs for technicians to ensure that all repairs and maintenance are done correctly, minimizing downtime for boat owners. Furthermore, Suzuki Marine provides a five-year limited warranty on all their four-stroke outboard motors, which is one of the longest warranties offered in the industry. This reflects their confidence in the quality and durability of their products. In recent years, Suzuki Marine has expanded its product line beyond outboard motors to include electronic control units (ECUs), propellers, gauges, controls, rigging systems, and other accessories. These additions allow them to provide complete solutions for various boating needs. Suzuki's commitment towards excellence has been recognized by numerous awards over the years. In 2018 alone, they received multiple accolades such as "Best Outboard Motor Manufacturer" by JD Power & Associates Global Boat Satisfaction Study and "Best Product Development" at IBEX Innovation Awards. Despite facing tough competition from other major players in the marine industry like Yamaha and Mercury Marine, Suzuki continues to thrive due to its innovative technology offerings coupled with excellent customer service. Their continuous efforts towards sustainability have garnered them a loyal customer base who value environmentally friendly products. In conclusion